|
|
Search Engine Internet Marketing
Search engines and online directories are the modern equivalent of the phone book. Some consumers will know your name and will find you directly; other prospects will use one of the popular search engines to find real estate professionals in their area. The more visibly your website is listed in those search engines, the more prospects your site will generate.
Our Real Estate Marketing Specialists Maximize Your Site's Visibility:
-
Search Engine Friendly Website Design. Many search engines use automated 'robots' to visit your site and rank your listing in their directories. Each search engine considers different factors to determine their overall ranking but there are a number of common factors such as Meta-Tag keywords, page titles, page descriptions, and page content. Our Real Estate Marketing Specialists are experts in Search Engine Internet Marketing and will design your website to be search engine friendly and keyword dense.
-
Monthly Submissions. Each month, our Real Estate Marketing Specialists will submit your site to TOP SEARCH ENGINES such as YAHOO, Google, MSN, AOL, Lycos, Excite, EarthLink, Netscape, and AltaVista as well as a number of secondary search engines that focus on specific market niches. Submitting your site to search engines is like sending out an 'Open House' invitation to the search engines to come and visit your site and see for themselves why you should be listed prominently in their directories. We hold your website open to the search engines each month!
-
Link Directories. Many search engines, including Google (#1 Search Engine), consider the number and type of 'links' that point to your site to be a key measure of your ranking in their directories. In essence, the search engines interpret a link from page A to page B as a vote, by page A, for page B. In addition, the search engines also look at the web page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Understanding 'Link Popularity' as it is called, allows our Real Estate Marketing Specialists to increase your ranking by placing links to your website on "important" directories and industry portals.
-
Paid Placement. Just as quarter-page, half-page and full-page ads in the phone book are more likely to produce results than the free 1-line listings, many search engines are offering Paid Placement services that GUARANTEE YOU TOP RANKING in their directories. You bid on the categories you want your site to be listed in and the highest bidders for each category are listed at the top of the screen before all other listing results for that category.
-
Performance Monitoring. Our Real Estate Marketing Specialists constantly monitor your site's performance and make adjustments to your Search Engine Internet Marketing Plan to maximize your results. You can track your results at any time right from your website using the Performance Dashboard, which includes reports such as the number of leads generated by each Search Engine.
Search Engine Internet Marketing Packages
|
|
|
